The political agenda and decision-making process has with great pace made its way into the social media, digital platforms and environments. Social media operates with different logics and velocity than traditional media, and an issue is therefore likely to evolve very fast. This situation creates new challenges, however, also new opportunities if the correct tools are employed. A wide variety of central stakeholders operate with their own social media in order to launch and drive agendas. This alters the significance of the traditional media and creates a media picture far more fragmented and unpredictable than earlier.
To counter the changed media picture it is an advantage to possess an overall view on how social media develop, drive and address according to different agendas. Policy Group has great experience with establishing and developing digital platforms useful when driving an agenda in a direction supportive of our clients’ commercial preconditions and political framework conditions.