Agenda Setting and Public Opinion are for a variety of reasons crucial for a company’s or an organization’s framework conditions. A wide variety of issues in the public and a given stakeholder’s position related to a given case are highly influenced by the public opinion. The attitude towards a company or an organization is also affected by a given public agenda and it is therefore a vital advantage to have an adequate analysis and estimation of how an issue develops in the public agenda.
At the same time, companies and organizations can activate and drive cases in the public either to create attention or to change the public perception of the given case, for example by providing information on the correct facts and consequences of different political decisions. Policy Group has a proved record and substantial experience in analysing and changing public agendas that are essential to political and regulatory conditions and different stakeholder environments’ attitudes towards a given case.